Bridging IT & Business with LEGO Serious Play

Why Do IT & Business Teams Struggle to Work Together?

In many organisations, IT teams and business leaders operate in silos. IT is seen as the “fixers” who maintain systems, while business teams are focused on growth, customer experience, and revenue. This divide leads to misalignment, communication breakdowns, and inefficiencies.

But what if there was a way to bring both sides together—where IT isn’t just a service provider but a strategic partner? That’s where LEGO Serious Play (LSP) comes in.

How LEGO Serious Play Breaks Down Barriers

LEGO Serious Play is more than just playing with bricks. It’s a structured, hands-on methodology that allows IT and business teams to communicate better, visualise challenges, and co-create solutions in a way that traditional meetings and reports simply can’t achieve.

When IT teams and business leaders sit down together, conversations often feel like they’re speaking different languages. IT professionals focus on infrastructure, security, and efficiency, while business teams are driven by revenue, customer experience, and growth. This disconnect creates frustration on both sides—IT feels undervalued, while business leaders see IT as a blocker rather than an enabler.

A LEGO Serious Play session changes the dynamic completely. Instead of talking in circles, teams build models that represent their perspective on IT’s role in the organisation. As participants explain their models, assumptions come to the surface—misconceptions, frustrations, and misaligned priorities all become visible. It’s a powerful way to uncover blind spots that wouldn’t have been addressed in a typical meeting.

Once those perspectives are laid out, the session shifts to collaborative problem-solving. Business leaders and IT teams start reworking their models, building an ideal future state where technology and business strategy are truly aligned. Through this hands-on, interactive process, a new understanding emerges—one where IT is seen as a key driver of success rather than an afterthought.

The beauty of LEGO Serious Play is that it doesn’t just identify problems—it helps teams design solutions. Instead of leaving the room with vague ideas and no clear action plan, participants walk away with a physical representation of their shared vision. Teams define specific, actionable steps to improve collaboration, whether it’s adjusting workflows, refining communication strategies, or setting up regular alignment meetings between IT and business stakeholders.

Traditional approaches to IT-business alignment often fail because they rely on one-way communication—PowerPoints, emails, and strategy sessions that don’t truly engage participants. LEGO Serious Play flips the script, making the process interactive, engaging, and outcome driven.

If you’re a CIO, IT leader, or business executive, and your organisation struggles with IT-business collaboration, it’s time to think beyond traditional methods—or in this case, start building with LEGO bricks.

🚀 Let’s build better collaboration together! Want to see how LEGO Serious Play can work for your IT team? Let’s chat.

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